OUR PROJECTS
Project 1 : Akhani
Akani is an advanced TV spot distribution web application tool using Flask and python is designed to simplify and optimise the planning process for TV campaigns. This tool is specifically tailored for TV planners, helping them efficiently distribute spots across a campaign's date range.
Key Features:
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Time-Saving: Manual spot distribution for a campaign with over 10,000 spots can take 7 to 8 hours. With Akani, this process is completed in just 2 minutes.
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Output: The distributed spots are exported in an easy-to-read Excel format, making it convenient for further analysis and reporting.
Akani revolutionizes TV campaign planning by automating complex distribution tasks, improving accuracy, and dramatically reducing time spent on manual efforts.
Project 2 : BI & Automation
We have developed comprehensive BI and automated solutions using Tableau and Power BI, tailored for multinational corporations to transform their reporting processes.
Key Achievements:
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Efficiency Boost: Our solution has reduced man-hours by 50% for preparing monthly and weekly reports.
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Wide Reach: Successfully implemented for over 32 countries across APAC and the Middle East.
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Error-Free Reports: Automation ensures timely delivery of reports without errors, improving reliability and consistency.
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Data-Driven Insights: In addition to delivering reports, the system provides meaningful insights that support better decision-making.
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Custom KPI Dashboards: All key performance indicators (KPIs) critical for marketing are presented on easy-to-understand dashboards, built using Tableau and Power BI, allowing clients to monitor performance in real-time.
Our Tableau and Power BI solutions streamline operations, save time, and enable data-driven strategies for businesses globally.
Project 3 : Excel VBA Macros for Process Automation
In addition to our BI and automation solutions, we have developed Excel VBA macros to automate repetitive procedures for our clients, significantly improving efficiency and accuracy in reporting.
Key Examples:
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Top 20 Programmes Macro: One of our clients required weekly reports on the Top 20 programmes across a set of channels. We developed an Excel macro that automatically generates this information, with options to customize for Top 20 or Top 50 programmes.
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Data Consolidation Macros: Other macros have been designed to combine data from different sources and generate consolidated reports, streamlining complex data handling processes.
These custom VBA macros save time, eliminate manual errors, and ensure that recurring tasks are performed with accuracy and consistency.
Project 4 : Process Automation
We developed a VB.NET-based system for media agencies, specifically designed to support their buying teams during negotiations with vendors. This automated solution provides immediate access to relevant data, significantly improving the efficiency and effectiveness of the buying process.
Key Features:
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Historical Viewership Data: The system leverages historical viewership data, giving the buying team instant access to valuable insights at the time of vendor negotiations.
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Time-Saving: By automating data retrieval, the system has saved a considerable amount of time for users, enabling them to focus on strategy rather than manual data gathering.
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Meeting Ready: The system ensures that all necessary information is ready and available before meetings, making negotiations more data-driven and informed.
This VB.NET solution empowers media agency teams by providing them with actionable data, streamlining decision-making, and enhancing the overall efficiency of negotiations.